Get Established On The Web

Help getting established on the web — starting with the basics people actually look for.

Yellow Pages Basics

Yellow Pages Basics

Get established on Yellow Pages — one of the first sensible steps to getting established on the web.

A Yellow Pages listing is the free business profile customers find on YP.com (The Real Yellow Pages) and related Thryv directory brands. This page walks you through claiming or creating one: what to do, what to gather first, and the official Yellow Pages links — without promising leads or results. Treat it as one practical external profile, not a full directory-marketing plan.

Every official Yellow Pages link you need to get established on YP is on this page — follow the checklist below, one step at a time.

Basic Starting Path

You do not need a formal business plan, but at least a short sketch of what you do, who you serve, and how customers reach you will make the steps below much easier.

  1. Gather at least the minimal information you will need — business name, category, street address, phone number, and hours. Use Basic Information To Gather below as your checklist.
  2. Search for the business on YP.com and start the claim flow.
  3. If a listing already exists, claim it. Do not create a duplicate listing for the same location.
  4. If no listing appears, add the business through the claim flow and complete the business profile form.
  5. Sign in or create a YP account the business owner controls.
  6. Verify ownership when YP requires it. Verification is often an automated phone call to the business number on the listing — have that phone ready to receive the code.
  7. Confirm your NAP details (name, address, phone) match how customers know the business and align with your Google and Yelp listings where possible.
  8. Add category, hours, website, business description, photos, and services or products through your claimed profile.
  9. If you cannot claim the listing yet, suggest corrections on the public profile or call YP support at 1-866-794-0889 for claim help.
  10. Keep the listing current; remove or update it if the business closes, moves, or changes ownership.

Basic Information To Gather

  • Business name as it is used in the real world.
  • Business category.
  • Street address (YP listings are location-based).
  • Phone number (the one you can answer for verification calls).
  • Website URL.
  • Hours of operation.
  • Business description.
  • Services or products.
  • Useful business photos.
  • YP account owner email (prefer a business address you check regularly).
  • NAP consistency notes: match name, address, and phone across Google, Yelp, and Yellow Pages where practical.

How Yellow Pages Listing Works

YP.com is operated by Thryv and remains a major online business directory in the United States. A claimed free listing lets you control core business information — location, hours, phone, website, photos, and more — on your YP business profile.

Claimed listings can also feed related directory brands in the YP network (such as Superpages and DexKnows, as shown on YP’s claim page). Many customers still discover local businesses through directory search; an accurate listing gives them correct contact details even when they never visit your website first.

YP typically verifies ownership by calling the phone number associated with the listing. If the number on file is wrong or you cannot complete verification, use YP’s support line rather than creating a second listing.

Copy For A Website Section

Yellow Pages can be part of a basic online-presence setup for a local business with a physical address. Start at YP’s claim page, search for the business, and claim an existing listing or add a new one. Verify ownership, then keep name, address, phone, hours, and description accurate.

Treat NAP consistency as part of the job: the same core facts on YP, Google, and Yelp help customers and directory systems trust the listing. Respond to profile maintenance as the business changes — do not leave outdated listings online after a move or closure.

Where To Go Next