One foundation, many Capability paths.
GetEstablished is the core method: Goals → Ideas → Plans → implemented work, with Capabilities that stack on top. Getting established on the web means GetEstablishedOnTheWebStartup — the same bedrock plus web-specific modules for Google, Yelp, and growing web presence.
Guided setup helps you clarify identity, audience, offer direction, and first website content before any build pass.
Identity
- Short identity statement
- Target audience note
- Draft offer direction
Content
- First page list
- Framework-neutral Markdown drafts
- Open questions backlog
Workflow
- GitHub as source of truth
- AI-assisted small tasks
- Review before publish